Update your organization page

Keeping your organization’s page on NorthTexasGivingDay.org updated matters, as well as any other fundraising page your organization maintains. Consider adding a statement to these pages explaining your current funding gaps.

For example:

Your Support Matters Now More Than Ever

Thanks to donors like you, we’ve made a lasting impact on [CAUSE AREA OR MISSION]. But due to an unexpected loss of funding from [BRIEF REASON—E.G., A MAJOR GRANT ENDING OR FUNDING CUTS], we’re now facing a critical shortfall. Without immediate support, our [PROGRAMS/INITIATIVE] may be reduced or paused.

Our goal is to raise [$ AMOUNT] by [DATE]. Please give today.

Example One:

Dear [DONOR NAME], 

 I want to begin by thanking you for your generous support of [ORGANIZATION NAME]. Thanks to your support last year [BRIEFLY DESCRIBE ONE OR TWO KEY ACCOMPLISHMENTS MADE POSSIBLE BY THEIR SUPPORT]. We are deeply grateful for your belief in our mission and the trust you've placed in us.

Today, I’m reaching out to share some difficult news. Recently, we experienced an unexpected funding loss due to [BRIEF EXPLANATION, E.G., THE EXPIRATION OF A KEY GRANT, SHIFTING PRIORITIES FROM A MAJOR FUNDER, OR CHANGES IN PUBLIC FUNDING POLICY]. This change has created a significant shortfall in our budget — one that directly threatens our ability to continue providing [SPECIFIC PROGRAM OR SERVICE] to the communities who rely on us.

The impact is real and immediate: without additional support, we may have to [DESCRIBE SPECIFIC CONSEQUENCES, SUCH AS REDUCE SERVICES, DELAY CRITICAL PROJECTS, OR CUT STAFF].

We’re asking for your help during this critical time. A contribution of any size right now will directly help us close this gap and continue our work without interruption. Our goal is to raise [$ AMOUNT] by [SPECIFIC DEADLINE, E.G., MAY 31ST] to ensure we can [STATE ESSENTIAL ACTIVITY OR PREVENT A SPECIFIC LOSS].

If you are able to renew your support, you can give today at [LINK TO YOUR ORGANIZATION PAGE].

Thank you again for your past generosity and for considering this urgent request. We know you have many options when it comes to giving, and we are honored to have your partnership.

With gratitude,

[NAME]
[TITLE]
[ORGANIZATION]
[PHONE NUMBER]
[WEBSITE URL]

Example Two:

Dear [DONOR NAME],

On behalf of [ORGANIZATION NAME], I would like to express our sincere appreciation for your past support. Your generosity has played a pivotal role in advancing our mission.

I’m writing to inform you of a recent and unexpected development that has placed our organization in a vulnerable position. Due to [BRIEF, CLEAR EXPLANATION—E.G., A NON-RENEWAL OF A LONG-STANDING GRANT, CHANGES IN GOVERNMENT FUNDING, OR A KEY DONOR REDIRECTING THEIR PHILANTHROPIC FOCUS], we have experienced a significant funding loss. 

This reduction in funding poses a serious challenge to our ability to maintain [DESCRIBE CORE PROGRAMS OR OPERATIONS AFFECTED, E.G., ACCESS TO SERVICES, STAFFING, OR OUTREACH]. 

We are actively seeking support to bridge this gap, and I am reaching out to ask for your renewed investment during this critical period. Our goal is to secure [$ AMOUNT] by [SPECIFIC DEADLINE], which will enable us to sustain operations and avoid disruption to those we serve.

If you can contribute at this time, your support would make a meaningful difference. You can make a donation securely online at [LINK TO YOUR ORGANIZATION PAGE] or contact us directly at [PHONE/EMAIL].

We remain committed to transparency and stewardship, and we would be glad to provide additional details or reports at your request.

Thank you again for your past generosity and your consideration of this urgent appeal.

With gratitude, 

[NAME]
[TITLE]
[ORGANIZATION]
[PHONE NUMBER]
[WEBSITE URL]

Example Three:

Dear [DONOR NAME],

Thanks to your past generosity, we’ve been able to make a lasting impact through [ORGANIZATION NAME]. Today, we’re facing an urgent funding gap due to the unexpected loss of [BRIEF REASON—E.G., A MAJOR GRANT OR KEY FUNDING PARTNER].

Without immediate support, essential programs are at risk. We need to raise [$ AMOUNT] by [DATE] to continue providing uninterrupted services to our community.

Please consider making a gift today at [LINK TO YOUR ORGANIZATION PAGE]. Your support — now more than ever — will make a vital difference.

With gratitude,

[NAME]
[TITLE]
[ORGANIZATION]
[PHONE NUMBER]
[WEBSITE URL]