Rosa Es Rojo, Inc

A nonprofit organization

$4,885 raised by 33 donors

98% complete

$5,000 Goal

Our Needs

ROSAesROJO effectively tackles wellness & prevention with culturally relevant content for Hispanic women in North TX. We're a cultural broker agency that provides education, resources & mentorship to a community living in poverty.

Thanks to your support we will be able to continuously deliver wellness and cancer prevention education to Hispanic women in North Texas, creating a ripple effect among their families and communities.

Thank you for helping us continue our work during this unprecedented time and create a more healthy and resilient Hispanic community!!!


The mission of ROSAesROJO is to dismantle income, language, and education barriers to health and well-being for Hispanic women and their families in the U.S. by creating Positive Health Communities where culturally tailored and accessible chronic disease and prevention programs are at the center.

Our well-being program pillars are:

*Healthy eating

*Mental health

*Physical activity

*Empowered health

ROSAesROJO improves Hispanics’ health disparities through culturally tailored workshops/mentoring (“The Rojo Way”) and a virtual community (“SuperVive Comunidad”) based on an App . We are not going to treat our way out of chronic diseases and unhealthy behaviors that are diminishing the dignity of life of Hispanics living in the US. Instead, we want to know and educate how to prevent them and empower our community to make it possible.


Equity Statement

As an organization serving a minority group, ROSAesROJO's mission inherently considers racial equity. As part of our philosophy, we have adapted the concept of Cultural Humility as the "ability to maintain an interpersonal stance that is other-oriented in relation to aspects of cultural identity that are most important to the person." That philosophy promotes and has a sense of respect, humility, reverence, and pride to and for the roots of all the women we served.

In addition, 100% of our staff and 88% of our board members are Hispanics, echoing the population served.

Within the board and team is reflected not only the racial equity but the gender inclusion. 75% of the board members and 85% of the team are women. ROSAesROJO also looks for balancing different ages and backgrounds in the board and team makeup.

ROSAesROJO incorporated to the Board of Directors, the first one of its past constituents, to elevate their voices and priorities.

Organization Data


Organization name

Rosa Es Rojo, Inc

Tax id (EIN)




Health Care, Immigrants & Refugees, Racial Equity

Operating Budget

$250,000 - $499,999

Counties Served

Grayson, Wise, Tarrant, Somervell, Rockwall, Parker, Palo Pinto, Navarro, Montague, Kaufman, Johnson, Hunt, Hood, Fannin, Erath, Ellis, Denton, Dallas, Cooke, Collin

BIPOC Serving

Hispanic or Latinx

BIPOC Leadership

Both the Executive Director/CEO and Board Chair

Equity Statement

Equity Statement


PO Box 250435
Plano, TX 75025



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