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South Dallas and West Dallas have long been overlooked and misrepresented by traditional media. Dallas Free Press exists to change that. Our work is for and with our neighbors — showing up, listening first, and creating free, trustworthy journalism shaped by the people we serve.
This North Texas Giving Day, we’re asking for your support to keep these communities in focus by expanding our visual journalism.
Why visual journalism?
The way people get their news has shifted. Fewer neighbors are picking up a newspaper, reading online articles, or tuning into the evening news. But that doesn’t mean they don’t want trusted local reporting — it means they need it in formats that meet them where they are.
Visual journalism does just that. Photos, videos, and graphics bring clarity to complicated civic and community issues, making information easier to follow, easier to share, and easier to act on. By making information more digestible and accessible, we are equipping neighbors with the power to understand the processes and decisions that impact their daily lives, hold leaders accountable, and take action on the issues shaping their communities.
What does your support do?
Your gift fuels visual journalism that:
Meets neighbors where they are by sharing information in the formats and on the platforms they use most;
Breaks down complex civic information so decisions and processes are clear, digestible and easy to act upon;
Highlights the stories of our community, capturing the beauty, resilience and history of South Dallas and West Dallas through the faces and places that define it; and
From photo stories to video explainers to initiatives like *The Portrait Project, this work ensures South Dallas and West Dallas are not just covered but truly seen.
*The Portrait Project is a community-centered initiative to capture the faces of South Dallas and West Dallas. For too long, South Dallas and West Dallas have been ignored and neglected, and the people who've built and shaped these neighborhoods have gone widely undocumented and unrecognized for the important roles they've played in their community.
These portraits create a community record — preserving history, celebrating neighbors, honoring resilience, and ensuring that South Dallas and West Dallas have a living archive of the people who define them. Your support makes this possible, helping capture and preserve the stories of today while safeguarding the legacy of these communities for generations to come.
Our nonprofit journalism amplifies voices in disinvested Dallas neighborhoods and explores solutions to our city’s systemic inequities.
Our vision is for our communities to amplify their own voices, gain agency, and become civically engaged. We do this by providing them with fair, equitable media representation and the communication infrastructure they historically lacked, so they can access the civic information they need and pursue next steps to seeking solutions and pushing for change.
Dallas Free Press owns up to journalism’s racist history of devaluing BIPOC residents and minimizing their stories, while envisioning an anti-racist future that prioritizes Black and Latino voices from neighborhoods such as South Dallas and West Dallas, and utilizes community-powered journalism to guide reporting and storytelling.
Dallas Free Press explicitly seeks staff, contractors, partners and board members who grew up in, live in or reflect the cultures and experiences of our communities.
Organization name
Dallas Free Press
other names
Advocate Foundation Inc
Causes
Community Improvement, Human Rights, Civil Rights & Advocacy, Racial Equity
Operating Budget
$500,000 - $999,999
Counties Served
Dallas
BIPOC Serving
Black or African American, Asian/Pacific Islander, Hispanic or Latinx
BIPOC Leadership
Board Chair
Address
P.O. Box 150951