Early Recognition is Critical
In 2012 a father, Jim, was feeling lucky. For the third time in 10 years he had watched his son, Eric, fight off cancer! Feeling grateful for the positive outcome, Jim wanted to do something to give back, to celebrate the continuing life of his son. In each of Eric's battles with cancer, recognizing the symptoms early was a major factor in achieving a positive outcome, so Jim wanted to spread the message that Early Recognition is Critical or E.R.I.C..
Beginning in 2012 we launched the Speak Up program to educate youth about the importance of living an active healthy lifestyle, body awareness and of advocating for yourself. When Eric was first experiencing his cancer symptoms it took determination and perseverance from him to get the correct diagnosis. His ability to know his body and speak up when it wasn't right saved his life! Over the last 10 years the Speak Up Program has been presented in cities all across the country, in hundreds of schools, and to hundreds of thousands of students! Currently we are launching a digital version of our in-school Speak Up Clinic so that teachers all over the world can have access to our message!
To celebrate our 10 year anniversary, we sat down this past winter and asked ourselves, "How can we do more to save lives through early recognition?" The answer, to increase access to cancer screenings! Did you know a wide variety of preventative screenings are available through most insurance? Even if you are uninsured there are plenty of resources, if you can find them. Which was something we found to be harder than it should be, we decided to fix that. This fall we are launching a web tool that will connect people to free cancer screenings in their communities! Screen Up to beat Cancer!