Our values impact how we interact with each other, our customers, and every business we support.
Servant Heart
- We lead with empathy, compassion, and a genuine desire to help.
Embrace Change
- We’re flexible, and welcome new ideas as a chance to get better.
Walk the Talk
- We keep our promises, act with integrity, and own our results.
Dare to Be Different
- We think boldly, challenge the status quo, and lead with innovation.
Get Stuff Done
- We bring urgency, focus, and follow-through to every task—big or small.
No Drama
- We stay solution-oriented, clear-headed, and focused on what matters.
At American First Finance, generosity isn’t just a moment—it’s a mindset. Every year, our team shows up with Servant Hearts for North Texas Giving Day, supporting causes that matter deeply to us and the communities we call home.
Through our $1-for-$1 donation match, AFF amplifies every employee contribution, doubling the impact across a wide range of nonprofits—with average collective donations of nearly $37,000. From helping children and families to supporting food banks, animal rescues, health services, and the arts, our employees give with heart.